Latest from the Marketing Development Blog


Linking Affiliate Window and Google Sheets

June 29, 2020 |  Categories:  digital media  

Automating data transfer from your Affiliate Window account to Google Sheets is relatively straightforward. However, the awin documentation isn't great and when I first did this, I couldn't find much in the way of good examples of the whole process so I figured I'd share. Why would you want to do this? Lots of companies use Google Sheets to combine channel data for their weekly reporting - it's pr...

A/B Testing With Bayes' Theorem

June 29, 2020 |  Categories:  data analytics   python  

If you clicked through to this from the A/B testing tool on this website, then you already know that I built it using a Bayesian approach. You may well have noticed some differences between this tool and the normal A/B testing tools you've seen or used. This blog isn't going to tell you everything you need to know about Bayesian statistics. It is, I assure you, a really interesting topic and po...

HTML in Django blog posts

June 29, 2020 |  Categories:  django   web development   python  

When I built this website, I knew that by using Django I was sacrificing some of the easy functionality of a proper CMS like Wordpress, or even Drupal. I was mostly ok with this as I wanted to use something that was more python compatible, as Django obviously is. I'd already written the more mathsy code for the Bayesian A/B testing calculator as a Flask app and to be honest I didn't really feel li...